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Director: Jorrit Stollman
“Niels we have a TVC script for the the Schweppes range, and we rather have it feel like beauty and fashion as Schweppesis being used as an elegant soda for mixing with alcohol. Oh by the way, we cannot show alcohol…”.
This is more or less how Amsterdam based agency XXS approached me to help them out on the next Schweppes TVC’s for the Nordic region and Central Europe. We started an intensive search for directors having a clear view on this subject and who were ready to shoot some great so called ‘product porn’ without showing the product only. While I first contacted the director, Jorrit Stollman, we both decided that production company Postpanic would be a great production house for this project. While Jorrit set up the plans with Postpanic, I joined XXS being the lead agency producer on the project.
Just a few weeks later, we ended up in a studio with tons of Schweppes, cradles of fruit, models, high speed cameras and…… a parrot. Which turned out to be the star on the set.
Why a parrot you are asking? Why not?